Brand Manager - Surrey

Brand Manager – beauty/fragrance

Hybrid working in office 3 days per week (Office nr Kingston Upon Thames, Surrey)

Full time

Salary up to £55k

Position Overview:

As a Brand Manager, you will be responsible for developing and executing strategic marketing initiatives to elevate your assigned brands in the competitive luxury beauty industry. This role requires a passion for all things beauty/fragrance/luxury, a keen understanding of market trends, and the ability to create compelling narratives that resonate with the discerning clientele.

Key Responsibilities:

• Brand Strategy: Develop and implement comprehensive brand strategies to enhance brand positioning and equity.
• Marketing Campaigns: Conceptualise and execute integrated marketing campaigns that align with the brand's image and resonate with the target audience.
• Product Launches: Manage the end-to-end process of new product launches, from concept development to execution, ensuring a seamless and impactful introduction to the market.
• Market Research: Stay abreast of industry trends, consumer preferences, and competitor activities to inform marketing strategies and identify opportunities for growth.
• Collaboration: Work closely with cross-functional teams, including product development, sales, and creative, to ensure brand consistency and cohesion across all touchpoints.
• Budget Management: Develop and manage the marketing budget, ensuring cost-effectiveness and optimal allocation of resources.
• Public Relations: Cultivate and maintain relationships with key media outlets, influencers, and stakeholders to maximize brand exposure and build positive brand associations.

Candidate requirements:

• 5 years + experience in brand management within the luxury beauty / fragrance / cosmetics / watches / jewellery / sunglasses etc
• Strong understanding of beauty trends, consumer behavior, and market dynamics.
• Exceptional communication and interpersonal skills.
• Creative mindset with a demonstrated ability to think outside the box.
• Strong project management skills with the ability to multitask and meet tight deadlines.

Benefits:

• Competitive salary
• Health and wellness programs
• Employee discounts on luxury beauty products
• Collaborative and inclusive work environment