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Group Marketing Manager - Luxury Products - Surrey

Marketing
Ref: 30 Date Posted: Monday 15 Apr 2019
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Group Marketing Manager - Luxury Products

Based in Weybridge

Salary circa £55k - £60k

As Group Marketing Manager you’ll be responsible for driving growth across the retail and wholesale divisions of the business, in a diverse environment including online, digital and bricks & mortar marketing techniques. This role is an exciting opportunity for a motivated, creative and strategic marketeer with experience across a variety of digital marketing channels in a luxury product environment. We’re looking for candidates specifically from retail / wholesale for skin or body care products / cosmetics / beauty / fragrance or fashion.

Responsibilities include:

  • Creative drive to offer a competitive and commercial edge to brand portfolio.
  • Create brand objectives and go to market strategies taking into account the brands positioning and global strategy.
  • Leverage digital environment to reach customer target effectively.
  • Brief media agencies and regularly review to ensure that the brand communication matches the objectives and strategy of the brand.
  • Create fully integrated product launch campaigns incorporating media, events, PR and digital marketing.
  • Manage and proactively control brand budgets.
  • Analyse sales results with regards to the brand as a whole and the individual promotions.
  • Liaise with sales managers and display team regarding new site and display opportunities.
  • Check gross margin, ensuring respect for the brand pricing structure is maintained.
  • Mentor and develop the skills and knowledge of Brand Managers, from creative thinking to activity implementation.
  • Attend and present at quarterly meetings with client companies to update them on all aspects of the business and report on the progress of the brand strategy.
  • Present to store groups with the sales team and take advantage of key retail marketing opportunities available.
  • Report and debate brand strategy implementation and team activity to Marketing Director on a weekly basis.

Candidate requirements:

  • To be considered for this role candidates must have luxury product experience in a similar role in one of the following areas: cosmetics / fragrance / beauty / fashion / skin or body care
  • Strong verbal and written communication skills.
  • Core understanding of marketing, budgeting and cost effectiveness.
  • Ability to identify target audiences and formulate objectives and strategy
  • Comprehensive knowledge of marketing strategy and a proven track record of execution.
  • Understand margin calculations, profit and loss accounts and be competent in sales and forecast analysis.
  • Creative thinker and a strategic mind.
  • Proven experience on brand development.
  • Self-motivated with a high level of attention to detail and positive disposition.
  • Good business acumen
  • Well presented and professional appearance.
  • Motivational and communicative management style.