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Paid Search Specialist (SEM / PPC) - Japanese / English speaker - Hampshire

35000 - 50000 - Marketing
Ref: 104 Date Posted: Wednesday 03 Mar 2021

Paid Search Specialist - fluency in Japanese / English essential

We are looking for someone who is passionate about Paid Search (SEM/PPC) and highly experienced in planning and executing Paid Search campaigns. You will be responsible for coordinating with internal and external stakeholders to manage campaigns through Google Ads and Yahoo JP.  You will work closely with teammates in search engine optimization, display advertising, social media advertising, industry marketing, web analytics & insights, and other business partners. This is an exciting time for you to join a rapidly growing in-house digital media team and progress your career.

Responsibilities

  • Manage the day to day paid search campaigns across Google Ads and Yahoo JP.
  • Adapt campaign plans and media briefs into paid search strategies.
  • Optimize campaigns based on the identified KPIs.
  • Build new PPC campaign structures in line with objectives and best practices.
  • Conduct brand, non-brand and competitor keyword research.
  • Develop and iterate ad copy for Google Ads and Yahoo.
  • Make use of ad extensions and the latest ad features to push forward results.
  • Utilize remarketing audiences to customize and personalize the user journey.
  • Use advanced bidding strategies to achieve campaign CPAs.
  • Conduct competitive SEM audits for industry and products supported.
  • Work with internal partners to obtain relevant approvals and align with wider marketing campaigns.
  • Interpret campaign performance and provide insightful analysis.
  • Coordinate regular reporting and planning meetings with internal stakeholders.
  • Meet with Google and Yahoo to help identify optimization opportunities and industry trends.
  • Work closely with other digital media teams to collaborate on cross channel initiatives.
  • Other responsibilities as assigned.

Minimum Qualifications

  • Excellent written fluency in both Japanese/English.
  • 2 years in Paid Search Advertising (SEM/PPC).
  • Hands on experience in executing campaigns in Google Ads and Yahoo JP.
  • Experience managing projects and working with cross functional teams.
  • Expertise with reporting/tracking tools (Adobe Analytics/Google Analytics 360).
  • Familiarity with Microsoft Office (especially Excel).
  • Ability to meet tight deadlines and handle multiple projects simultaneously.
  • Highly organized and self-starting.
  • Team-oriented; professional and collaborative attitude.
  • Ability to successfully build professional relationships inside and outside of the organization.
  • Diligent with a strong attention to detail and ability to solve problems.
  • Google Ads Certified.

Preferred Qualifications

  • Fluent in both Japanese and English.
  • Agency or enterprise experience, preferably in B2B sector.
  • Experienced in managing large budgets, forecasting spend and pacing ad spend appropriately.
  • Comfortable presenting data at multiple levels of the business and crafting compelling stories to influence decisions.

Eager to take on new challenges and see tasks through to completion.